There is no doubt that a consistent institutional identity which is accurately and clearly expressed, and which has the unified technical specifications is the ideal way to enhance the mental image of the government among all customers, and to strengthen relations with the outside community.
Based on the directives of H.H. Sheikh Saud bin Saqr Al Qasimi, Supreme Council Member and Ruler of Ras Al Khaimah - may God protect him - on the need to re-build and re-design the identity of government institutions to achieve the desired goals, and to deliver a message of government excellence in light of recent development efforts, the services of a consulting firm working in the field of institutional identities was sought to offer their perceptions about the unified institutional identity of the Government of Ras Al Khaimah.
Based on the concepts put forward after the blessing of His Highness, and exploring the views of the concerned government authorities, the following institutional identity has been adopted:
- Using the fort logo for the entities that does not have a previous logo or those wishing to use the unified logo.
- Using the existing private logos of some of the institutions according to practical considerations with a commitment to the rest of the technical specifications and components of the new identity.
Technical Specifications Consists of the following:
- Ras Al Khaimah Government name on the left side in red in Arabic and English languages using the shown font type and size.
- The entity's logo will be on the top right side of the entity's name using the shown font type and size.